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According to The Verge (This article and its images were originally posted on The Verge July 16, 2018 at 03:25PM.)
Amazon’s website is suffering an outage on Prime Day, the e-commerce giant’s made-up sales holiday designed to maximize orders and single-day revenue. According to DownDetector.com, Amazon has been experiencing issues since around 3:05PM ET today, with a large spike in reports in the last 10 minutes. Prime Day officially began at 3PM ET / 12PM PT.
It’s not immediately clear how widespread the outage is or if it’s only affecting certain regions of the US. Some users have reported being able to access product pages but not the Amazon.com homepage. Some are not experiencing issues at all, while others are seeing the company’s well-known “dogs of Amazon” page, which is the company’s placeholder art during full-blown outages that highlights well-known pets of Amazon employees.
amazon down on prime day heellpp #AmazonPrimeDay pic.twitter.com/IQRpr72iDw
— Lisa Scherzer (@lisascherzer) July 16, 2018
Six minutes into Amazon #PrimeDay pic.twitter.com/2BKg07j3bV
— Abha Bhattarai (@abhabhattarai) July 16, 2018
Bad news: Amazon seems to be crashing from demand for Prime Day sales. Good news: Amazon’s error page is amazing. pic.twitter.com/lhUcipHTZX
— Seth Fiegerman (@sfiegerman) July 16, 2018
Another common issue that appears to be popping up the users that can get Amazon’s website to load is a never-ending loop between the homepage and an incomplete deals page. In that situation, clicking on the “Shop All Deals” button takes you from the homepage to another, similar-looking page that prompts you to click the same again button, which will take you back to the homepage.
Currently experiencing a never ending loop of “Shop All Prime Deals” on @amazon, is anyone else seeing this loop too? #PrimeDay2018 pic.twitter.com/OO9GXBbIl1
— Meghan Anders (@m_anders89) July 16, 2018
Last year, Amazon’s Prime Day generated an estimate $1 billion in sales from the 30-hour event, which roughly equates to around $34 million every hour. Other estimates put Amazon’s Prime Day haul closer to $2.8 billion, which would mean almost triple that revenue amount per hour.
Regardless, it’s safe to assume Amazon is taking an outage like this very seriously, not just because it looks bad, but because there is significant financial incentive to make sure every minute of Prime Day can result in a maximum number of completed orders. According to Internet Retailer, this year’s Prime Day is projected to earn Amazon $4 billion in sales, so long as the site is up and running.
Update 7/16, 3:43PM ET: Added additional information about the outage and Amazon’s Prime Day revenue history.
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This article and images were originally posted on [The Verge] July 16, 2018 at 03:25PM. Credit to Author and The Verge | ESIST.T>G>S Recommended Articles Of The Day.
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